Wk9 - IC - Tailored Coffee CB, SM, WF

Creative Brief

Summary   
Tailored Coffee is a coffee house specializing in coffee beans from Peru. They will bring the cool Austin vibe to Cedar Park, while offering a comfortable, relaxing environment and great coffee/food. There will be live music, a patio, special workshops, an art gallery and a children’s section. Taking the time to plan out poetry slams, live bands, dog days and workshops, are what will put us ahead of our competition.


Current Situation
Tailored Coffee is a new coffeehouse that is looking to bring Austin to the suburbs. This spurs from the idea of loving the cool, hip coffee shops in Austin, but hating the drive. Tapping into that niche and offering the same grit service and food will bring in clients that would normally drive into Austin.

Proposal
Tailored Coffee  is looking to launch a new website at www.tailoredcoffee.com.  This site needs to be easy to navigate for all ages, as well as informative to help keep customer informed.  We will need a contact section, calendar/events section, a menu section and a gallery section to show the art being displayed in the store,

Tone
The tone of our company and website should be hip and informative. The concept of bring Austin to Cedar Park is new and should be an easy sell with the laid-back atmosphere and relaxing environment.

Target Audience
Coffee lovers are our main audience, but with the expanding menu, teas and Italian sodas, we want to appeal to all people We have products for ages 5 and up, as well as both men and women, but mainly young families.  Since our products are of wide variety, we are open to a larger market financially.

Goals
This site should be interactive and so interesting that people will want to not only want to keep exploring, but will want to come in the shop. Word of mouth is a great form of advertising that will bring more customers to our site and store. The site will also allow us to survey patrons and their interests.

Message
Tailored Coffee is a fun, hip, relaxing place with great coffee, food, music and art. Our customer service is our highest priority and we go the extra step to give the customer what they want.

Requirements
The requirements for this website are to make it informative and modern. Our site should be primarily white with bold colors throughout the navigation and section information. We want it to be interactive with easy to access information and menus. The site should be designed at 1024x760 and be user friendly, while still keeping the customers interest. There should be links to all the usual information (menu, coffee, contact, art gallery), and room to expand.

Week 7 - HW - Mockups of Portfolio Sites

Week 7 - HW - Miniproject

Week 6 - HW - website

GD2: Steakout logo concepts

Wk3-IC-Jennifer Smith - MP2 updated

Wk4-HW-Jennifer Smith-Homepage Designs

Wk3-HW - Jennifer Smith - MP1

Wk3-IC-Jennifer Smith - MP2

WK3-IC-Jennifer Smith - Navigation

UPDATE

NEW DIRECTED

SEARCH BASED

TABBED

ICONOGRAPHIC

DIRECTED

LINEAR

 

EXPERIMENTAL

 

MAC/BUTTONS

 

Wk3-IC-Jennifer Smith-Sitemap and Wire Frame

Wk2-HW-Jennifer Smith-TM, UP and CB

Target Market

Age – 5 and up
Gender – Male and female
Income – 40k+
Race - All
Lifestyle – All
Employment - All
Region - All
Resolution – 1024 x 760
Connectivity - All
Browser - All

User Profiles

Name: Rachelle Davis

Age: 38

Occupation: Zoo Keeper

Rachelle starts her day as everyone else is getting off work. After she rolls out of bed around 5 p.m. and goes directly for the cold pizza and sweet tea in the fridge as fuel for the day. She thinks that being single and without roommates, has its perks. Her job as the night zookeeper allows her to wear whatever she wants that won’t offend the animals. The one thing she always makes sure to do is to put on her fresh daily undies that have the date on the butt. She finds it to be her own inside joke that she has to have the day of the week on her panties. After a long night of shoveling poop and grooming animals, she heads home around 6 a.m. She stops at the grocery store and goes in to pick up some cereal and ice cream for later, but before going in she sprays herself down with Lysol, so that the animal smell does not offend anyone in the store.  After gathering her food and an US Weekly, she goes home to get some sleep. She ends up falling asleep while eating rocky road ice cream out of the tub on the couch and wakes up to melted ice cream everywhere. She gets up to clean the mess and throws all of her clothes in the laundry, except the panties, which make it into the trash. After a long hot shower, she puts on just her day of the week panties and climbs into bed to finish sleeping until her shift.

Name: Will Sloan

Age: 17

Occupation: High School Senior

 

Will gets up every morning to the sound of his mother’s voice telling him breakfast is ready. He jumps in the shower after touching every doorknob in the room three times. Once he is showered he goes through his extensive morning routine before putting on the clothes and daily underwear he has carefully selected. He then goes downstairs after touching each door knob another three times to have breakfast with this parents who are both retired.  After finishing breakfast, he grabs his book bag and heads to school for a long day of touching doorknobs and sitting in the corner of each of his senior classes. After school he takes his best friend Sam to the comic book store to pick up the newest arrivals. After all his errands are run, he goes home to a dinner with the family.  After he has pushed his food apart on the plate and finished his meal, he heads upstairs for homework. His extremely clean room and desk make it ideal for him to study. Once he has completed his homework, he crawls into bed in his button down pajama set and reads the book he has been reading every night for the last five years, over and over, to where he knows it by heart. In the morning he will discard his daily underwear and pick out the new day to start fresh (after touching the door knobs, of course). 

 

Creative Brief

Summary

365 Undies is a clothing company specializing in panties for every day of the year. We offer underwear that you can dispose of after wearing only once, or you can wash and store them for next year. Each month you will be sent the following month’s panties in the design you have requested, allowing you to have the panties in plenty of time for their designated day. Each pair of panties will have the month and day worked into the artistic design, so you will never forget what pair to wear which day (We also sell and personalize individual days to mark a memorable occasion). We produce several styles for women, men and children, in four artistic designs (retro, classic, holiday and mystery).  This is the perfect gift for friends and family that are O.C.D. or need help remembering the day.

Current Situation

365 Undies is a new company looking to break into a very saturated market. Our twist on day of the week underwear is what is going to set us apart. We have come up with a concept that will be new to the underwear/lingerie industry, while still making it accessible to our clients.

Proposal

365 Undies is looking to launch a new website at www.newundieseveryday.com. This site needs to be easy to navigate for all ages, as well as be entertaining to keep customer attention. We will need an online store for our retail customers; a contact section for wholesale customers, as well as each type of underwear should have a section.

Tone

The tone of our company and website should be fun and entertaining. The concept of panties that have different styles and different days of the week, is a concept that most people will not take seriously, therefore our website should reflect that. Fun, clean and entertaining should be the tone.

Target Audience

We are in the panty/underwear business and everyone (pretty much) uses underwear, therefore our audience is not limited to any particular group. We have products for ages 5 and up, as well as both men and women. Since our product can be purchased in monthly supplies or individual pieces, we are open to a larger market financially.

Goals

This site should be interactive and so interesting that people will want to not only purchase our product, but want to share our website with friends. Word of mouth is a great form of advertising that will bring more customers to our site. The site will also allow us to gage market interest in additional future products.

Message

365 Undies is a fun, comfortable, and interesting underwear brand-offering day of the year undies for all genders and ages. Our quality and personalized service is our highest priority and we go the extra step to give the customer what they want.

Requirements

The requirements for this website are to make it clean and colorful at the same time. Our site should be primarily white with bold colors throughout the navigation and section information. We want it to be interactive with fun games and personalized service. The site should be designed at 1024x760 and be user friendly, while still keeping the customers interest. There should be sections for all styles, genders and artistic designs and there should be a way to allow people to customize their order. There will be big bold options with flash that intrigues the customer from one section to the next. There should be links to all the usual information (bio about company, wholesale, contact info, sales questions), and an easy online customer service chat window. Customer should also be able to gift our product, as well as ordering directly.

wk2-ic- jennifersmith-shoes

Demographics

Age- 20-40

Gender - Women

Income - 100k+

Race - All

Lifestyle - All

Region - Urban areas in US

Resolution - 1024x760

Connectivity - All

Browser - All

User Profiles

Name: Kim Cloot

Age: 21

Occupation: Hairdresser at high end salon

Kim starts her day by rolling out of bed late, due to staying out late the night before.
She stops by Starbucks for an energy boost before going into a long day of being on her
feet in comfortable shoes. She spends time finding out the gossip and hot spots from her
clients and dealing with their crazy egos. She always keeps an outfit with her at work to
change into for a night out. After work, she wants to feel sexy for a night out on the town
looking for a love interest, so she puts on a little black dress and sexy heels. Wearing a
dress, make up and heels makes her feel feminine and attractive. She meets up with
friends at Happy Hour and proceeds to mingle until early morning. She heads to her
home (sometimes his) and falls in bed after partying all night. She passes out and gets
ready to wake up and do it all over again.

Name: Michelle Long

Age: 32

Occupation: Housewife

Michelle wakes up after her husband has left for work at the hospital and gets her 9 year
twins (Kelsey and Kerry) ready for the school bus. Walks them down to the pick up and
then takes the family lab for a jog. She then takes a long shower and spends the day
picking up the house and watching the Food Network while planning the dinner menu.
After deciding what they will have for supper, she goes to the local Whole Foods and
picks up the ingredients. An aspiring chef, she picks fresh ingredients every day for their
on the dot 5 o'clock dinner. Michelle then makes plans with her husband for their
anniversary date night later that night. After the babysit has arrived, the couple goes to
a reservations only restaurant in her special sex kitten shoes and low cut dress. She gives
her husband a Rolex and her husband gives her a diamond pendant to celebrate their ten
years together. She will wear that pendant everyday forward.

Summary

Current Situation

Betsey Johnson Shoes is looking to redesign their website into a more user friendly, easy to navigate and modern site. While we currently have shoes among our collection, we want to branch out and focus on shoes while expanding into a larger collection. Betsey Johnson shoes must be able to sell themselves at first glance. Increasing our shoe branch will allow our company as a whole to grow and expand into new regions and price points.

Proposal

We are a shoe and clothing design company that is looking to relaunch our site to attract new customers and expand for new products. This project will take our currently outdated website and give it a modern feel while staying in the same realm of our current clothing line site.  The new shoe site should be interactive and allow customers to see what each shoe looks like on their feet, along with different lengths of pants/skirts. We are a shoe and clothing design company that is looking to relaunch our site to attract new customers and expand for new products. This project will take our currently outdated website and give it a modern feel while staying in the same realm of our current clothing line site.  The new shoe site should be interactive and allow customers to see what each shoe looks like on their feet, along with different lengths of pants/skirts.

Tone

The products are not serious but not whimsical either, so the tone should not be an extreme of any one style, but a combination of sexy and fun.

Target Audience

The Betsey Johnson shoe’s target women in middle income homes from ages 20 to 40, who live in large urban areas and enjoy dressing up and going out on the town.

Goals

By targeting these women with a more modern site and expanded product line we are able to control more of the market share and aim to become the number one mid-priced shoe company in the world.

Message

Betsey Johnson’s shoe line has the go-to shoes for a night out on the town without breaking the budget.

Requirements

The requirements for this website are to lighten the look and feel of the website while keeping the signature colors of black and hot pink. In addition to the color scheme, the site should be designed at 1024x760 and be extremely user friendly. The site should open with a small flash slide show of our shoes of that week (to be changed weekly) and have a skip intro button to save some people. The site should allow people to sort by the defaults of price and color, but also by keywords like “sexy” and  “ hardworking”.  This site should link to our clothing website to allow customers to purchase from both at the same time.

Wk2- IC- Competitorsites

Wk1-HW-JenniferSmith-365Undies

Company Name: 365 Undies

URL: www.newundieseveryday.com

Description of Company: 365 Undies is a clothing company specializing in panties for every day of the year. We offer underwear that you can dispose of after wearing only once, or you can wash and store them for next year. Each month you will be sent the following month’s panties in the design you have requested, allowing you to have the panties in plenty of time for their designated day. Each pair of panties will have the month and day worked into the artistic design, so you will never forget what pair to wear which day. We produce several styles for women, men and children, in four artistic designs (retro, classic, holiday and mystery). This is the perfect gift for friends and family that are O.C.D. or need help remembering the day.

WK1-IC-Jennifer Smith - 3 websites

www.brileysupholstery.com
www.rlhostetter.com
www.prideconstruction.net

Photoshop 2 Class Final Portfolio Overview - Two more pieces

This was my last piece I did for my portfolio. It is another compositing layout. Each thing you see is a separate photo pieced together.

This is an illustrative piece I had to include. We had to take a drawing we have done and then illustrate it in photoshop. Not my favorite thing to do in photoshop, but I think it turned out nice.

Photoshop 2 Class Final Portfolio Overview - text work

We were to work with text in several styles.

Photoshop 2 Class Final Portfolio Overview - Photo Retouching

Part of our final for this class was to show our re-touching skills. These are photos I took for photography class last quarter.