Age- 20-40
Gender - Women
Income - 100k+
Race - All
Lifestyle - All
Region - Urban areas in US
Resolution - 1024x760
Connectivity - All
Browser - All
User Profiles
Name: Kim Cloot
Age: 21
Occupation: Hairdresser at high end salon
Kim starts her day by rolling out of bed late, due to staying out late the night before.
She stops by Starbucks for an energy boost before going into a long day of being on her
feet in comfortable shoes. She spends time finding out the gossip and hot spots from her
clients and dealing with their crazy egos. She always keeps an outfit with her at work to
change into for a night out. After work, she wants to feel sexy for a night out on the town
looking for a love interest, so she puts on a little black dress and sexy heels. Wearing a
dress, make up and heels makes her feel feminine and attractive. She meets up with
friends at Happy Hour and proceeds to mingle until early morning. She heads to her
home (sometimes his) and falls in bed after partying all night. She passes out and gets
ready to wake up and do it all over again.
She stops by Starbucks for an energy boost before going into a long day of being on her
feet in comfortable shoes. She spends time finding out the gossip and hot spots from her
clients and dealing with their crazy egos. She always keeps an outfit with her at work to
change into for a night out. After work, she wants to feel sexy for a night out on the town
looking for a love interest, so she puts on a little black dress and sexy heels. Wearing a
dress, make up and heels makes her feel feminine and attractive. She meets up with
friends at Happy Hour and proceeds to mingle until early morning. She heads to her
home (sometimes his) and falls in bed after partying all night. She passes out and gets
ready to wake up and do it all over again.
Name: Michelle Long
Age: 32
Occupation: Housewife
Michelle wakes up after her husband has left for work at the hospital and gets her 9 year
twins (Kelsey and Kerry) ready for the school bus. Walks them down to the pick up and
then takes the family lab for a jog. She then takes a long shower and spends the day
picking up the house and watching the Food Network while planning the dinner menu.
After deciding what they will have for supper, she goes to the local Whole Foods and
picks up the ingredients. An aspiring chef, she picks fresh ingredients every day for their
on the dot 5 o'clock dinner. Michelle then makes plans with her husband for their
anniversary date night later that night. After the babysit has arrived, the couple goes to
a reservations only restaurant in her special sex kitten shoes and low cut dress. She gives
her husband a Rolex and her husband gives her a diamond pendant to celebrate their ten
years together. She will wear that pendant everyday forward.
twins (Kelsey and Kerry) ready for the school bus. Walks them down to the pick up and
then takes the family lab for a jog. She then takes a long shower and spends the day
picking up the house and watching the Food Network while planning the dinner menu.
After deciding what they will have for supper, she goes to the local Whole Foods and
picks up the ingredients. An aspiring chef, she picks fresh ingredients every day for their
on the dot 5 o'clock dinner. Michelle then makes plans with her husband for their
anniversary date night later that night. After the babysit has arrived, the couple goes to
a reservations only restaurant in her special sex kitten shoes and low cut dress. She gives
her husband a Rolex and her husband gives her a diamond pendant to celebrate their ten
years together. She will wear that pendant everyday forward.
Summary
Current Situation
Betsey Johnson Shoes is looking to redesign their website into a more user friendly, easy to navigate and modern site. While we currently have shoes among our collection, we want to branch out and focus on shoes while expanding into a larger collection. Betsey Johnson shoes must be able to sell themselves at first glance. Increasing our shoe branch will allow our company as a whole to grow and expand into new regions and price points.
Proposal
We are a shoe and clothing design company that is looking to relaunch our site to attract new customers and expand for new products. This project will take our currently outdated website and give it a modern feel while staying in the same realm of our current clothing line site. The new shoe site should be interactive and allow customers to see what each shoe looks like on their feet, along with different lengths of pants/skirts. We are a shoe and clothing design company that is looking to relaunch our site to attract new customers and expand for new products. This project will take our currently outdated website and give it a modern feel while staying in the same realm of our current clothing line site. The new shoe site should be interactive and allow customers to see what each shoe looks like on their feet, along with different lengths of pants/skirts.
Tone
The products are not serious but not whimsical either, so the tone should not be an extreme of any one style, but a combination of sexy and fun.
Target Audience
The Betsey Johnson shoe’s target women in middle income homes from ages 20 to 40, who live in large urban areas and enjoy dressing up and going out on the town.
Goals
By targeting these women with a more modern site and expanded product line we are able to control more of the market share and aim to become the number one mid-priced shoe company in the world.
Message
Betsey Johnson’s shoe line has the go-to shoes for a night out on the town without breaking the budget.
Requirements
The requirements for this website are to lighten the look and feel of the website while keeping the signature colors of black and hot pink. In addition to the color scheme, the site should be designed at 1024x760 and be extremely user friendly. The site should open with a small flash slide show of our shoes of that week (to be changed weekly) and have a skip intro button to save some people. The site should allow people to sort by the defaults of price and color, but also by keywords like “sexy” and “ hardworking”. This site should link to our clothing website to allow customers to purchase from both at the same time.
1 comment:
Good job. You blog looks really odd in firefox (the text continues off the page). Hard to read. Please make sure you fix this or see me in class if you need help fixing it. The creative brief needs to broken out with section titles.
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